We are a Tourism Industry Leader who needs help building our on-line presence and brands. The successful candidate will bring at least two years of professional, social media experience. A hands-on, working knowledge of Photoshop, Facebook, Instagram, Snapchat, WordPress, Pinterest, Twitter, and video editing is very much preferred. Excellent communication skills and the ability to gain the confidence of our corporate leadership team is also required.
Responsibilities/elements include, but are not necessarily limited to:
ALL THINGS SOCIAL: Create, execute, measure and build the on-line, social presence for Millers Restaurant & Smorgasbord, Smokehouse BBQ and Brews, AmishView Inn & Suites, Hiring and Recruiting. Primary elements include Facebook, Instagram, and YouTube.
DIGITAL REPUTATION MANAGEMENT: Create and execute a plan to protect and enhance the on-line brands for Millers, Smokehouse, and AmishView. Primary elements include Tripadvisor, Yelp, Google and “Business centric” third parties.
DIGITAL MEDIA: Work with the Director of Marketing to create and measure digital tactics targeting new and existing Transients, Large Group contacts, Locals and Applicants. Primary tactics include E-blast creation and management, website edits, SEM, SEO and content development for third party sites. Primary tools include Photoshop, WordPress, Contsnt Contact, digital camera/video use and editing.
MARKETING TEAM: Lead, and work with the Sales & Marketing team with regards to the creation, and execution of the TES Social Media and Reputation Management plans, including the following disciplines: Planning, Budgeting, Time-lining, Execution, Measurement.
- Two years of professional social media experience
- Ability to understand the target’s mindset
- Excellent writing skills
- Above average graphics skills
- Social advertising experience
- Solid understanding of SEO and ROI
- Solid grasp of Content, Promotion, Engagement and Conversion strategies
- Personality consistent with the ability to build our “neighborhood marketing” program
This is a Full Time position with competetive pay and benefits including Medical/Life Insurance, Dental, 401(k) Savings Plan, Paid Vacation, Employee Assistance Program, Hotel & Restaurant Discounts, & more.
Complete online application and attach resume
Submit resume, digital/social portfolio (if available) and salary requirements to: Bill Moshos, c/o Miller’s, 2811 Lincoln Hwy East, Ronks PA 17572
- Please see detailed Job Description above